Innovation That Matters

More paparazzi for the masses

Work & Lifestyle

No sooner did we write about MethodIzaz‘s personal paparazzi service back in March than another one popped up in other parts of the US. Austin, Texas-based Celeb-4-A-Day now provides star treatment to everyday people in Austin, Los Angeles and San Francisco. Launched in November, Celeb-4-A-Day offers three packages to make consumers feel like celebrities at the event of their choice. Its basic “A-List” package, for example, includes four personal paparazzi to document the arrival of the “star” at the event; a high-gloss print of the subject on the cover of the company’s “MyStar” celebrity gossip magazine; and up to 30 minutes of what Celeb-4-A-Day calls “the Personal Paparazzi Treatment”—including asking questions, vying for coverage, shouting the star’s name and other “privileges” real stars must typically endure. At the other end of the spectrum, meanwhile, the “Megastar” package includes all that plus two additional paparazzi, limo service to and from the event, a CD containing 10 high-resolution photos of the experience and up to two hours of personal paparazzi treatment, along with a personal publicist and a personal bodyguard. Birthday parties, special date nights, weddings, office parties and even surprise parties are just some of the events Celeb-4-A-Day will cater to. Pricing varies by location, ranging from USD 249.99 for an A-List package in Austin to USD 2,499.99 for the Megastar package in LA or San Francisco. As status-hungry consumers increasingly seek to chronicle their lives, the prospects for this kind of service look positively starry around the globe. Vanity, thy name is every consumer! Spotted by: Bill McMahon



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