Innovation That Matters

Online wardrobe management for fashionistas

Fashion & Beauty

For truly dedicated fashionistas with more clothes than their closets can handle, keeping track of individual items and accessories can be a challenge. Aiming to make the process easier, My Fashion Plate is a new online destination designed to help fashion lovers make the most of their wardrobes and ensure that nothing ever gets forgotten or lost. Similar in many ways to the technology oenophiles use to keep track of their wine, My Fashion Plate is a virtual style community and online wardrobe management tool. Users begin by creating free, personalized virtual closets with uploaded photos of their own clothes or pieces they find online. A design studio can be used to create outfits, and a travel section can help plan and pack the right clothes for travel. Budgeting tools, meanwhile, can help keep track of wardrobe costs. Registering with My Fashion Plate entitles users to a free custom Body & Style Analysis to find out which clothes best fit their body type, but they can also consult with other users via the site’s social networking tools. For professional advice, expert stylists are on hand 24/7 with personalized shopping, outfit creation and wardrobe analysis services, priced ranging from USD 0.46 to USD 14.99. California-based My Fashion Plate isn’t the only wardrobe management tool out there—another we’ve spotted is Software de Arte’s Dress Assistant, available as a download from the Apple Online Store—but the addition of personal shopping and styling services seems to set it apart. One to partner with or emulate in your neck of the worldwide wardrobe…? 😉 Photographing and uploading a client’s wardrobe to My Fashion Plate could be an attractive add-on service for personal organizers, too. (Related: A social marketplace for clothes hounds.)



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