Innovation That Matters

In the Netherlands, 3D printing enables consumer-designed jewelry

Retail

Zazzy is now using the technology to hand the design process over to consumers to offer them their own unique product.

For jewelry makers, one benefit of 3D printing is creating prototypes of more expensive products before they’re made for real, something Hot Pink has been doing for engagement rings. However, Netherlands-based Zazzy is now using the technology to hand the design process over to consumers to offer them their own unique product.

Customers first create their design in an easy-to-use program such as Sketchup or Blender. The customer can then choose to have their design rendered in a number of materials, ranging from nylon-based plastic in a range of colors, to silver, brass gold, stainless steel or gold-plated metal. After sending the design and customizations to Zazzy, the jewelry piece is 3D printed and delivered within two weeks.

Zazzy is the latest in the trend for letting the consumer call the shots, and its jewelry is priced similarly to mass-produced pieces. How could designing for 3D printers be made easier for those with little knowledge?

Email: hello@zazzy.me

Website: www.zazzy.me