In Japan, emergency provisions delivered by subscription twice a year

Last month Yamory launched a subscription service for regular delivery of prepackaged emergency provisions in Japan.

It’s no real surprise to see emergency-oriented innovations coming out of Japan following the 2011 disaster there, and recently we came across yet another example. Ripe for pairing with Cosmo Power’s escape pods in fact, Yamory just last month launched a subscription service for regular delivery of prepackaged emergency provisions. It’s not uncommon for consumers to buy a store of provisions in anticipation of the next emergency of course, but limited shelf lives mean that goods may be expired by the time the need arises. That’s where Yamory’s concept kicks in, with a plan that ensures nothing is ever more than six months old. Each package contains three days’ worth of supplies for one person, including items such as water, vitamins and toothpaste. Pricing ranges from JPY 5,000 for a half-year plan to JPY 26,000 for three years. The video below (in Japanese) outlines the concept in more detail:

The subscription model has already been applied to countless other product categories, but expiration-prone emergency provisions seem to be a natural fit. An idea to bring to consumers in your part of the world?