Innovation That Matters

Online retailer focuses on stylish but modest fashions


Mode-sty offers a range of clothes for women with more conservative tastes.

As an alternative to many of the revealing items on display on today’s catwalks and high streets, Mode-sty, now in beta, bills itself as “the premier destination for fashion-forward conservative women.” Launched by Minneapolis-based corporate attorney and Muslim woman Zahra Aljabri, according to a TechCrunch report, Mode-sty seeks to offer trendy, elegant garments with a variety of coverage options to meet the needs of conservative women. “Too many contemporary trends leave women with an unsatisfying choice,” the company explains. “Either opt for inexpensive, trendy clothing that is too revealing for your tastes, or spend significant time and money searching for more modest designs. To make matters worse, many conservative fashions on today’s market are unflattering or unfeminine.” Aiming to offer another alternative, Mode-sty carries a range of coverage levels, with varying hemline, neckline, sleeve length and tightness combinations. With a target price of USD 200 or less, Mode-sty has so far been offering its collection through pop-up sales featuring clothing from designers including Rachel Roy, BCBG, Jones New York, and Calvin Klein. It hopes to have a full retail site with personalized stylist services up and running by early 2013. Fashion-minded entrepreneurs: one to get in on? Spotted by: Raymond Neo



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