Innovation That Matters

Online community promotes indie bookstores


Spend USD 100 at a local bookstore, and USD 68 of that money stays in the local community; spend the same amount at a national chain, and only USD 43 stays near home. That’s one of the driving arguments behind IndieBound, a new online community dedicated to promoting independent bookstores. Publicly launched this fall by the American Booksellers Association, IndieBound’s mission is to help people across the United States share and find independently owned businesses in general, starting with bookstores. Users of the IndieBound community can search for, add and comment on bookstores, append interest tags or other descriptions, and become fans of those they love. Like-minded users can connect as friends, and points are awarded for participation on the site–those who earn 100 or more are eligible to win periodic randomly drawn prizes. The Indie Bestseller List is reported weekly by independent booksellers across America, while the Indie Next Lists–one for grownups and one for kids–feature bookseller recommendations. Users can then create wish lists of the books they’d love to have. IndieBound lists only brick-and-mortar stores, and only those in the United States. One to bring to independent-minded shoppers in your neck of the woods….? (Related: Online bookstore with a voyeuristic twist24-hour spotlight for indie artistsIndie music for kids.) Spotted by: Emma Crameri



Download PDF