Innovation That Matters

7 coffee blends, 7 charitable causes

Nonprofit & Social Cause

Given that some 350,000,000 cups of coffee are consumed each day in the United States alone, it’s not too surprising to see social entrepreneurs tapping into that consumption for charitable good. In August we featured Newhall Coffee’s custom blends for nonprofit fundraisers, and just recently we came across Project7, which donates to a different cause when it sells each of its seven blends. Texas-based Project7’s coffees are all harvested from small, organic farms that are certified Fair Trade and USDA Organic. Sold through coffee-of-the-month subscriptions, each coffee blend is attached to a specific cause. Its French Roast coffee, for instance, is associated with its “Heal the Sick” project, so that each canister sold translates into medicine provided for one person suffering from malaria. Its Nicaragua Hacienda coffee, on the other hand, is linked with its “Feed the Hungry” project; each canister sale provides seven meals in American communities. Other charitable projects supported by the organization include supplying clean water to those in need, planting fruit trees, housing orphans, educating African children and providing counseling for children of war. Project7’s coffee subscriptions are available in increments of three, six or 12 months, with monthly pricing of USD 45, USD 40 and USD 35, respectively. Combining the increasingly ubiquitous subscription model with a heaping helping of corporate generosity, Project7’s effort is sure to please countless coffee-loving members of Generation G. Which causes will *your* generous brand link with sales in its own product line…? Spotted by: swissmiss



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