Innovation That Matters

Wearable patches feature scannable code

Publishing & Media

There are ever more connections being forged between the online and offline worlds, as we’ve been noting regularly for years. We’ve already seen T-shirts printed with scannable QR codes, and now a Pennsylvania startup is adding flexibility to the concept by putting the codes on patches that can be affixed practically anywhere. Pennsylvania-based Tikaro Interactive now offers a series of 2-by-4-inch, Velcro-backed patches with a “mysterious commando” design on top and a QR code on the bottom. The code on each p8tch, as they’re called, is actually a URL that can be scanned with a smartphone. Initially it directs scanners to the domain “,” but patch owners can set the redirect target of the URL to whatever page they wish, much like with TinyURL or other URL shortening services. Bloggers, for instance, can redirect the code to their blog; videographers can send it to their latest YouTube video. Users can change the target URL as often as they like. Each patch costs USD 19.95, including one waterproof, machine-washable patch along with two rectangles of Velcro “loop” fabric for attachment to a jacket, backpack, laptop sleeve or other visible spot. Also included in the price are a pass phrase for redirecting the patch’s target URL and two .png files of the associated QR code. Just as consumers have long used real-world products and brands to tell the world who they are, so too have online destinations come to play a similar role. The opportunity? Create a digital lifestyle lubricant that lets users flaunt their online affiliations in the offline world, and you may receive some nice lifestyle lubrication in return! 😉 (Related: Google window decals link online & off for retailersBumper stickers recruit Twitter followers in trafficElectronic business card forges online connections.) Spotted by: Jeremy Pope



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