Innovation That Matters

Luxury women's panties by curated subscription


The proverbial ink had barely dried on our story about Manpacks when one of our spotters alerted us to an equivalent for women: Panty by Post, a Canadian venture that offers—sure enough—women’s underwear by monthly subscription. Where Manpacks focuses on the practical and functional, however, Panty by Post has quite different aspirations. No basic whites here—rather, the company has an exclusive agreement with Montreal’s Blush Lingerie for its signature and bridal lines. Panties come in hipster, thong and bikini styles and are made with French lace and satin. Customers can order panties individually, or they can sign up for subscriptions lasting two, three, six or 12 months. A different panty is then sent every month, each wrapped in an attractive mailing package. Pricing ranges from CDN 16 for a single pair to CDN 240 for a year’s worth of premium deliveries. Panty by Post is also about to launch a men’s subscription service featuring Montreal-based JM Intimode‘s eco-minded “Briefs in a Box.” Part convenience and part indulgence, Panty by Post reminds us of ShoeDazzle‘s monthly subscriptions to a handpicked series of stylish shoes. Where else might fashion-minded consumers be interested in a little curated selection and recurring delivery? Spotted by: Lori Kalef



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