Innovation That Matters

Paparazzi for the rest of us

Work & Lifestyle

Being photographed by the paparazzi was once an (often dubious) honour bestowed only on the rich and famous, but today a new service is bringing the possibility to every consumer. Upon request, New York City-based MethodIzaz will send an anonymous photographer to surreptitiously capture select moments in a consumer’s life and immortalize them with a portfolio of professionally produced photos. To arrange the service, the consumer provides a self photograph ahead of time along with details of their schedule and any specific emotion, mood or theme they hope to capture. MethodIzaz’s photographer will then show up at some undisclosed point during the day and photograph the subject walking through the streets or going about their daily business, without posing or artifice. For customers, the final result is a new perspective on how they appear to others as well as tangible documentation of how they lived their lives at that point in time—in short, the ultimate in gravanity-stroking. Pricing is based on MethodIzaz’s time to travel, photograph, edit and produce the photographs, ranging from USD 300 to USD 400 per hour. Founded late last year, MethodIzaz already accepts assignments worldwide, but it also hopes to expand its presence accordingly. There are consumers around the globe waiting for their taste of fame and immortality—one to partner with and bring to an area near you? Spotted by: Giulia Cuccolini


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