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Regular Springwise readers are no doubt already familiar with the “buy one, give one” model of corporate generosity, and California-based One World Futbol has been using that model for two years to help put indestructible soccer balls in the hands of the world’s disadvantaged children. Now, however, the effort has greater potential than ever thanks to a partnership with Chevrolet that will distribute 1.5 million of these balls around the globe. Since its inception back in 2010, the One World Futbol Project has benefited more than 525,000 children in 137 countries with its soccer ball, which was created with the backing of renowned musician Sting specifically to withstand the harsh conditions in many developing countries. A One World Futbol can outlast and outplay hundreds of regular balls, its maker says, and it never goes flat or needs to be pumped up, even when punctured multiple times. Now, through a new, three-year partnership with Chevrolet, One World Futbols will be distributed to 1.5 million children in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities around the world through a global network of organizations working with disadvantaged communities. The video below explains the project in more detail: “Chevrolet is an ideal partner who shares our belief that football can not only bring people together through the excitement of the game, but can also help heal and rebuild communities impacted by war, disasters and poverty,” explained One World Futbol inventor Tim Jahnigen. “Through this partnership, we can truly influence millions more lives with the simple power of a durable ball.” Other brands around the globe: how could you get involved in something similar? Spotted by: Murray Orange