Innovation That Matters

Digital photo booth uses free photos as brand marketing tool

Publishing & Media

Free love is always a great way to get consumers’ attention, but if it can be branded and shared virally, it becomes a killer promotional tool. Enter PhotoBoxi, a device that turns the traditional photo booth into an advertiser’s best friend. PhotoBoxi is a sleek, portable and interactive digital photo booth that dispenses free love while capturing consumer data, generating leads and facilitating social network marketing. How it works? Consumers pose for free digital photos using the rented self-serve booth at a venue or event. Those photos then get instantly delivered to their email account, mobile phone and social networking sites along with the advertiser’s logo or message in an accompanying frame. From there, the photos spread virally as they’re shared across myriad social networks — as does the brand’s message. Advertisers even receive a Proof of Performance report indicating the number of photos taken; they also get users’ email data in Microsoft Excel format and social photo analytics tracking where photos have been shared. A basic rental fee of USD 795 includes four hours of rental; local delivery, set-up and on-site tech; unlimited instant photo capture; 90-day online photo storage; and photos sent to customers after the event. Clients so far have included FIJI Water, Saks Fifth Avenue, Madam Tussauds, Procter & Gamble, Chivas, Heineken, Coca-Cola and National Geographic. The PhotoBoxi is now available in Los Angeles, Washington, DC, Ohio and Puerto Rico, and it’s coming soon to New York, San Francisco and Las Vegas, says Los Angeles-based Boxi, which welcomes inquiries from potential dealers. (Boxi, incidentally, is a sister company to NapAds, which we covered a few years ago.) Future plans include expansion to all major U.S. cities. One to get in on early in a market near you? (Related: Free e-book streaming and sharing with ad supportFree paper cups for office coffee drinkersFree T-shirt love for targeted consumersMore free love: notebooks for studentsFree snail mail, sponsored by advertisers.) Spotted by: Murray Orange



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