Innovation That Matters

Board game stimulates sustainable (re)thinking

Publishing & Media

Games have long been used as an educational tool, and not just for kids. Canadian Akoha, for example, encourages players to be more kind. Now, along similar lines, Play Rethink invites users to redesign everyday objects to make them more sustainable. Play Rethink (“The Eco-Design Game”) is an effort from London-based Rethink Games to help people think—or rethink—how to make everyday objects and services more socially and environmentally friendly. Each game includes a multicoloured wheel and 98 drawing cards along with an eco-strategies key card and an instruction sheet with activities. With each spin of the wheel, players get a card asking them to rethink a particular everyday object, such as a chair or a vacuum cleaner. They then describe their idea for a more sustainable approach by drawing it on the card. Ideas players are particularly proud of can be uploaded onto the Play Rethink website, where others can rate, comment and be inspired by them. What’s more, each month Rethink Games selects one idea to serve as the project of the month, and it’s currently working on setting up partnerships with organizations that can help develop those ideas further. Play Rethink is sold online and through select London retailers. Pricing is GBP 24.95, with refill card packs available for GBP 5.95 each. Corporate workshops to help promote innovation are also available. Facilitating the idea generation process is all very good and well, of course; what will make this really interesting, however, is a way to turn the best ideas into reality. RedesignMe found a way to do that through partnerships with manufacturers, and it also took the critical step of paying the Generation C(ash) consumers whose ideas got used. Play Rethink may be a game, but it’s also another way to tap into the global brain. Who will help pave the way toward some real results? (Related: iPhone game gets kids into the (hidden) park.) Spotted by: Estee Chaikin



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