Innovation That Matters

Greeting card folds out into mini living garden


Greeting cards can be embellished with online attachments and crowdsourced designs, or sold through monthly subscriptions—but the fact remains that most are still just … well, greeting cards. Not so the Postcarden, a pop-out card that transforms into a bite-sized allotment. Combining gift and greeting card, Postcarden is available in three designs: Botanical, City and Allotment. Recipients open and unfold the card, then sprinkle water into the base and scatter the enclosed cress seeds onto the damp paper. The Postcarden will start to grow in a few days, and will keep for two to three weeks; once grown, the cress can be eaten. Designed and produced by UK-based A Studio for Design, the cards can be sent through the post and are printed in Wales by Ethical Packaging; the seeds and inner tray are sourced nationally as well. Each card costs GBP 7.50 and features enough space to write a personal greeting. A Studio for Design is currently seeking contributing artists and stores interested in stocking Postcarden. Retailers and artistic minipreneurs around the globe: this one’s for you! (Related: Eco-friendly gift cards & hotel key cards.) Spotted by: Judy McRae



Download PDF