Innovation That Matters

QR code cookies create unique personalized messages

Food & Drink

German company Qkies combines QR codes and cookie mix to create edible personalized messages.

We’ve seen QR codes put to various uses over recent months, from helping conferences run more efficiently to linking t-shirts labels to MP3 files. Now German company Qkies have given the QR code the edible treatment, combining them with cookie mix to create munch-able personalized messages. Qkies — a cooperative project of Juchem Gruppe, a German food trade company, and DFKI, the German Research Center for Artificial Intelligence — can be used as a playful alternative for a variety of things, from party invitations to business cards. Qkie cookie mix is available online at EUR 6.90 per box, and will make 20 Qkies. Consumers make and bake the cookies before decorating them with the enclosed QR codes, printed on edible paper. The recipient of the cookies scans the QR code with their phone to be directed to either a video on YouTube, a photo on Flickr or a personalized web page containing a specific message, as dictated by the sender. We’ve seen QR codes used to contain practical, musical and now personalized messages. Under what guise will we next see this multi-functional code? Contact: via website



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