Innovation That Matters

Retailer recycles customers' old sex toys


Convincing consumers to recycle their old electronics is challenging enough in its own right, but when it comes to sex toys, the potential embarrassment could be virtually prohibitive. Aiming to keep the devices it sells out of landfills, UK retailer LoveHoney encourages customers to send them back for recycling at the end of their useful life in exchange for a generous discount on a new, updated version. Back in 2007 the EU began requiring that consumers dispose of waste electrical equipment properly. Soon afterwards, LoveHoney launched Rabbit Amnesty, its own program for recycling its popular Rabbit vibrators. Now, owners of the devices can send their outdated or overused vibrators to the company and receive a half-price Rabbit vibrator from the LoveHoney range. The second-hand toys are then delivered to a designated collection facility, where they are recycled and treated in an ecologically sound manner. LoveHoney also donates GBP 1 to The World Land Trust for each Rabbit that gets sent back. How to turn lemons into lemonade? Use them to create a competitive advantage that increases future sales and sets your company apart. Then take a long, slow sip of sweet success! ๐Ÿ˜‰ (Related: An ATM for recycling consumer electronics โ€” Retailers recycle customers’ used clothes โ€” ‘Sex map’ reveals erotic-spending trends by city.) Spotted by: Susan Johnston



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