Ready to assemble, no tools needed
Retail
Just as everything can be upgraded, most things can be simplified. For consumers who struggle with regular ready to assemble furniture and it’s complicated instructions, Real Simple Furniture will come as a welcome relief. Real Simple Furniture lives up to its name: their flat-pack furniture can be assembled and disassembled with absolutely no tools, other than a pair of hands. The pieces simply click together using lips and grooves.
Besides offering super fast and easy assembly and disassembly, the company also stands out by making all of its pieces from real wood, not particle board, and manufacturing everything in the United States. RSF’s simple and contemporary designs — chairs, couches, shelving, storage, tables and desks — are currently only sold through their website. One to partner with, setting up local manufacturing and distribution? IKEA’s marketshare is more than big enough. Time to steal a piece of the action 😉
14th September 2006
Website: www.realsimplefurniture.com