Innovation That Matters

Restaurant chain accepts public transport card for loyalty rewards

Food & Drink

French fast food chain Bert's now lets patrons use their Navigo card — used by many Parisians for entry onto public transportation — for its own digital loyalty program.

It was just last month that the Navigo card, used by many Parisians for entry onto public transportation, made its debut on our virtual pages with plans to integrate the card into NFC-compatible smartphones. Now we’ve learned of yet another new innovation involving the card. French fast food chain Bert’s recently introduced a service enabling their patrons to use Navigo cards as part of their digital loyalty program. Participants in the Bert’s loyalty program can either use their Bert’s card, or QR codes on their smartphone to earn points and rewards. Much more interesting, however, is that they can now use their Navigo card as well, both to instantly create a loyalty account, and to collect points and earn rewards subsequently. The technology behind Bert’s loyalty program is provided by French AIRTAG, using their AIRFID solution. By eliminating the need for consumers to carry yet another loyalty card, it seems a safe bet that Bert’s will entice more patrons into its loyalty program than it would otherwise — and keep them more loyal. How could your brand do something similar to simplify its own loyalty offerings? Spotted by: Jeremie Abric



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