Innovation That Matters

Retail approach to recycling


Whether ignorant or just plain lazy, plenty of consumers and businesses don’t make the effort to recycle electronics. Which is why Green Citizen‘s drop-off center and pick-up service are great concepts – they make it convenient for people to recycle unused electronic equipment. In their own words: “we want to make recycling electronics so easy that you’ll make it a part of your everyday routine.” Which is very necessary, considering that a computer or tv monitor contains an average of 6 pounds of lead, which seeps into the ecosystem if the montior is dumped and crushed in a landfill. Green Citizen’s drop-off center is an attractive, well branded, retail-style store, usefully located behind Fry’s Electronics in Palo Alto, California, and the pick-up service arranges for collection of items from business and homes around the city. Further sweetening the deal, residential customers’ pick-up receipts feature discounts from environmentally committed businesses in the area. Green Citizen only works with accountable demanufacturing and processing partners, to ensure that every piece of equipment is properly disposed of. Unfortunately, this isn’t standard practice in the recycling business. Just like the eco-friendly home cleaners and hybrid taxis we recently featured, Green Citizen’s appeal lies in making a green service available without sacrificing convenience, style or competitive prices. Repeat after us: make it easy and fun for your customers to be green!


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