Innovation That Matters

Wrist device rewards kids for exercising

Work & Lifestyle

Virtue may be its own reward, but that doesn’t mean tangible prizes won’t make the deal even sweeter. Just as SmartyCard uses gifts from popular vendors and family sites to reward kids for completing educational games, so Switch2Health uses much the same approach to motivate them to exercise. New Jersey-based Switch2Health now offers the S2H REPLAY, a fun and innovative wrist-worn device aimed at tweens and teens that allows them to quantify their level of physical activity. In addition to displaying the date and time, the device also tracks and registers continuous, moderate-intensity activity, subdividing each hour into 20 three-minute segments. When users complete a full 60 minutes of physical activity over time, the device generates a reward code that can be uploaded and converted into points on the company’s website. Those points are redeemable for items such as gift cards or free months of membership at sponsors including Barnes & Noble, GameStop, Best Buy, Webkinz and Club Penguin. Consumers can also set each other specific challenges and reward them for success using S2H REPLAY. No cables or software are required, nor is there any need to recharge the device’s battery. Available online for USD 19.95, S2H REPLAY is water-resistant and available in three sizes. The device comes with a blue silicone band, but alternate colours are available for USD 2.99 each. A fully brandable device is also available for use in corporate promotions. As part of a recently announced partnership with Boston Celtics captain Paul Pierce, S2H REPLAY will soon be incorporated into Pierce’s FitClub34 from Harvard Pilgrim. Other fitness organizations around the world: could be a novel way to reward and engage your own customers or members. All others: One to get involved with on the sponsorship end? (Related: Gyms for kids use gaming to keep them hookediPhone game gets kids into the (hidden) park.) Spotted by: Goutham Bhadri



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