Innovation That Matters

Self-publishing niche: ancestry books & family tree posters

Publishing & Media

Genealogy buffs can now pull together the fruits of their hard work and research into handsomely bound self-published books and family tree posters thanks to Ancestry Press, a new venture recently launched by Ancestry.com. Customers who already have their pedigree information archived on Ancestry.com can easily transfer their family trees, facts, photos, stories, historical documents, recipes and more to formatted templates—or blank pages they can design from scratch—for printing. And those who aren’t yet Ancestry.com users can set up accounts quickly and easily. Books are hand-bound and printed on 100-pound gloss, acid-free, archival paper with hard leatherette covers that can be stamped with custom two-line titles in gold foil. Pricing is currently at USD 29.95 for a 24-page book. Customers can add extra pages for just 39 cents each up to a total of 100 pages. 18-by-24-inch family tree posters (additional sizes coming soon) are available at an introductory rate of USD 19.95 and can feature up to six generations. There are volume discounts, too, for those who might like to purchase multiple copies as gifts for family members. Turnaround time is two to three weeks. Much like the TasteBook customized cookbooks we recently featured, this is another great example of self-publishing targeting a niche market—clearly a trend for entrepreneurs in the publishing arena to keep their eyes—and thinking caps—focused on. Spotted by: John Boufford

Website: www.ancestrypress.com