Innovation That Matters

Service offers the tastes of another city through subscription


GothamBox is sending out monthly packages of location-inspired foods, enabling those living elsewhere to enjoy the cuisine of a particular city.

Delivered-to-the-door subscription services are a popular way for consumers to try out a curated selection of products they might not otherwise have come across, and we’ev already seen this model is especially prevalent in the food industry – with startups offering gourmet food for men, organic baby food and high quality coffee on demand. Offering a new twist on the concept, GothamBox is sending out location-inspired foods enabling those living elsewhere to enjoy the cuisine of a particular city. As part of a monthly ritual to help her son feel at home after moving from the West to the East Coast, the mother of co-founder Jonathan Chim sent a parcel of food to remind him of his hometown. Based on this idea, the aim of GothamBox is to provide people who have moved away from a location to carry on enjoying its unique culinary treats, or for those who have never been to get a first taste. Subscribers to the service can sign up to receive a monthly parcel of assorted foods – from coffee and biscuits to ingredients for entire meals. GothamBox has teamed up with small brands from each location – currently New York and San Francisco – to offer a sample of products unavailable elsewhere. A subscription costs USD 20 per month and the company offers free shipping. What’s more, for each member who joins the service, GothamBox donates a meal to hunger relief charities operating in their city of choice. It seems the subscription model is still going strong across multiple industries and formats. Are there any areas left untouched? Spotted by: Murray Orange



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