Innovation That Matters

Service targets men with gourmet foods by monthly subscription

Food & Drink

Mantry is a service that aims to be "the modern man's pantry", delivering a curated selection of food for men on a monthly basis.

Monthly subscription services have appeared on our virtual pages countless times already, offering consumers the convenience of home delivery on everything from fresh-pressed juices to tampons to DIY crafting kits. The latest spotting? Mantry, a brand-new Canadian company that aims to be nothing less than “the modern man’s pantry.” Borrowing a page from Hiskit‘s service delivering curated samples of consumer products targeting men, Mantry promises “a curated selection of items to fit the modern man’s lifestyle, from the rare and exotic to the downright functional,” in the company’s own words. “Break out Norwegian Reindeer Jerky over brews with the boys, or mix in an Oaxacan Hot Chocolate that shows her you’re not some hack that only orders in.” Items come from around the globe and are shipped in full-size quantities, Mantry explains. There’s currently a waiting list to sign up for Mantry and monthly pricing is CAD 48. After years of tracking what our sister site would call “female fever,” it’s been interesting to watch the counterbalancing upswing in products targeting men. Culinary entrepreneurs: be inspired!