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Skateboarders, surfers and snowboarders and now have their own web portal for uploading and sharing clips of their raddest rides, most daring stunts and other feats caught on video. Similar to Yideoz, which we recently profiled, BoardRideTV has carved out a niche in the online video sharing community—this one catering to board-riders of all types.
The site offers channels for snowboarding, surfing, skateboarding, bodyboarding, kitesurfing, wakeboarding and music and is supported by advertising dollars, so businesses marketing to this particular audience should take note. In addition to uploading and viewing video clips, members can connect with other like-minded enthusiasts, forming groups, subscribing to one another’s videos, saving favourites and creating playlists. Users can share their videos with the entire community or make them private to share only with friends and family.
Communities such as these could quickly become the web version of niche cable TV channels—only with more potential to specifically target consumers and far less capital required to get up and running. Now’s the time for anyone with a good knowledge of a sport, hobby or other special interest to get on board with their own version—before someone else beats you to it!
Spotted by: Peter Fischer
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