House swapping & letting for creatives

Launched earlier this month, Creative Caravan is a property listing service for people working in the creative industries, devised to help film directors, make-up artists, painters, photographers, etc find a place to (sub)let or swap. The Australian service aims to make it easier for people who are constantly on the move find short-let properties at short notice, anywhere from Northamptonshire in the UK to Sydney in Australia. How it works? Registration is free for anyone wishing to browse or list a housing ad. No payment is made until the user has found a property they’d like to rent or swap with, at which time they pay a monthly membership fee of USD 35, or an annual fee of USD 70. Update: Creative Caravan’s founder has decided to make the service entirely free of charge. Besides access to a property owner’s contact details, membership also includes an RSS feed of suitable properties. Creative Caravan vets each member to ensure they are in fact a creative professional. However, as it is too resource-intensive to check every property, pictures and communication between members is greatly encouraged. Will the niche service be able to compete with established behemoths like Craigslist? Creative Caravan feels there’s a degree of trust in sub-letting to someone from the same industry, making both parties feel more comfortable with having a stranger inhabit their home. Network-building and a shared focus on aesthetics could be added benefits. One to set up for other groups or categories?