Shopping app connects users with similar body types

BeauCoo is a mobile app that connects users with similar body types and delivers a personalized feed of item, brand and store recommendations.

We’ve already seen an iPhone app that lets users shop by color, but recently we came across one that targets the shopping experience still further. Now gearing up for launch, BeauCoo is a mobile app that connects users with similar body dimensions and delivers a personalized feed of item, brand and store recommendations. Shoppers currently begin by requesting an invitation on the site to be an early BeauCoo user. From there they can invite friends to join and build up a personal network of women with a similar shape and size. While out shopping, they can use the app to share photos of the things they try on and add ratings on fit, style and value. Meanwhile, Canada-based BeauCoo delivers an ongoing stream of suggested looks and stores tailored to the user along with the opportunity to win special offers and discounts from relevant brands and retailers. It’s been a while since we’ve come across an effort that connects twinsumers – Nectar & Pulse was probably the last example – but there’s no denying the concept’s appeal, both for consumers and for brands able to target their offerings more precisely than ever. Fashion brands around the globe: one to get in on? Spotted by: Murray Orange