Innovation That Matters

Site helps parents reward teens for the right behaviors

Work & Lifestyle

Empower.me is a site that lets parents reward their teens for doing chores, getting good grades, watching educational videos and generally preparing themselves for adult life.

Few motivators are as powerful as cold, hard cash, and that’s just as true for teens as it is for adults. With that in mind, Empower.me is a site that lets parents reward their teens for doing chores, getting good grades, watching educational videos and generally preparing themselves for adult life. Families begin using Empower.me, which is the brainchild of Redmond, Washington-based StarbuckLabs2, by creating both parent and teen accounts. Teens are always free on the site, while parent pricing starts at USD 5 per month after a free period of 35 days. In any case, parents and teens can jointly set allowance, chore, and grade tracking, with set financial rewards for achieving pre-established goals in each category. Families can also choose topics for learning, career, and life skill videos to be watched, and they can choose the rewards to be awarded when teens pass accompanying quizzes. Empower.me’s rewards system then tracks teen performance and notifies parents and teens of videos watched, test scores, rewards released, and more. Technology and rewards are clearly a winning combination, in families as in the rest of life. Teen-targeting entrepreneurs: time to develop something similar and help parents reward the right behaviors? Spotted by: Murray Orange

Email: support@starbucklabs.zendesk.com

Website: www.empower.me