Register for free and continue reading

Join our growing army of changemakers and get unlimited access to our premium content

Login Register

Platform links makers with retailers offering sales space

Appear Here vets every single retail opportunity that is listed on its platform and helps people wanting a pop-up shop experience find the perfect space.

With offices in three of the world’s major markets – Paris, London and New York City – Appear Here verifies the quality of every retail opportunity listed on the platform. The platform connects businesses offering their available space with those looking for a short-term shop front. Spaces range from tiny to huge and include gardens, catwalks, market pitches, residencies with international brands and rooftops. Whether a new brand starting out or an established name looking for a space to offer a limited time only experience, Appear Here can help.

The company takes a 15 percent commission from each landlord once a space is booked, and opportunities are available to rent by day, week or month – as per the landlord’s preference. All transactions are secure and take place via the online platform, including the handling of deposits and legal agreements. Both landlords and makers receive access to a 24/7 concierge service, and members of the community are alerted to many new opportunities before they are made public.

Exclusivity often goes hand-in-hand with the desire for personalized and bespoke experiences, with myriad industries getting involved in a variety of ways. A luxury travel company designs unique trips for travelers that leave no trace and are never replicated. A project in India runs a mobile museum that showcases local innovators and makers across some of the country’s largest cities. How might other businesses inject some of the immediacy of a pop-up into their interactions with customers?