Spooky videos and trick-or-treat map for Halloween shoppers

Target's spooky, interactive videos and crowdsourced trick-or-treat map direct Halloween shoppers to its online store.

Ads that trigger immediate responses often elicit more fun and seamless customers interaction. We’ve seen this radio app enabled users to speak back to streamed ads. This Halloween, giant retailer Target is using spooky interactive videos and a crowdsourced trick-or-treat map to boost sales.

Making use of YouTube’s new 360-degree technology, ‘The House on Hallow Hill’ is an interactive house full of spooky rooms with a choose-your-own-adventure storyline. Users can explore the rooms by moving their device towards the direction they wish to look. Scattered throughout the rooms are Halloween-related objects that link directly to the online store customers can buy. Target have also launched the ‘Treatster’ app — a crowdsourced, trick-or-treat map that allows children and parents to explore neighborhood houses where the best treats can be found, upvoting the most epic houses and putting their own on the map.

What other new technology can brands use to make their campaigns more fun?