System quantifies citizen behavior for better urban planning

Placemeter uses sensors, video and an algorithm, to collect behavioral data that can help businesses and city planners optimize space.

In the age of data, more and more companies are tracking their customers’ every move online, using that information to adapt and improve their services. Now, Placemeter is a system that takes a similar approach to urban environments, using sensors, video and an advanced algorithm to give municipalities access to behavioral data, so they can make their cities more functional and better suited to its dwellers.

Placemeter is an urban intelligence platform that can be used with either its own sensors or pre-existing surveillance cameras. It analyzes pedestrian and vehicle movements and turns them into valuable data. The data can help businesses optimize the layouts of stores to maximize visitors. Similarly, municipalities can make smarter, more informed decisions about city planning that streamline foot traffic and create safer, more decongested environments. The system is currently being implemented in Paris as part of the pedestrianization of some of the city’s busiest intersections — such as Place de la Bastille.

We have already seen Blipsystems use beacons to collect data about movement through spaces including airports and highways. How else could physical data tracking be used IRL to improve facilities and businesses?