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As our sister company TRENDWATCHING.COM‘s SACHET MARKETING trend shows, less can be more. So, after reporting on everything from breath strips to sachet shampoo, we were not completely surprised by Dutch SoapUnltd‘s Laundry Leafz and Pure Soap Leafz, even though they do have a first in this industry. Soap Leafz consist of sheets of pure soap (available in 6 swanky colors and 4 fragrances), while Laundry Leafz come in a compact case filled with leaves of detergent that dissolve instantly in warm water. Convenient for use in teeny tiny washing basins, while traveling etc. Prices? When bought in bulk, a compact case holding 50 leaves of pure soap or 10 Laundry Leafz costs EUR 1.50 (USD 1.80 / GBP 1.00), while a compact card, which fits 15 Pure Soap Leafz or 6 Laundry Leafz, is EUR 1. SoapUnltd has already nailed clients in the travel industry, personal care industry and even clothing manufacturers. What’s more: they can customize any of their packages with company logos and messages, pegging the service as “it will keep your name to ‘hand’ for days and weeks.” Talk about leaving lasting impressions.

Opportunities

Consumers who live on the go, who travel often, who want to cut through the clutter, who believe less is more, will no doubt snap up these laundry and soap leaves. Are you going to snap THEM up, inking a deal with SoapUnltd? Or even better, will you come up with the next big thing in miniaturization (think portability or sex-appeal or usability or variation)? From the Nano to coffee pods to soap strips; small IS the new big!