Innovation That Matters

Soccer fans to share beds at Euro 2008

Travel & Tourism

With hooligans grabbing the spotlight more often than not, warm and cozy aren’t terms that are usually associated with fans of European soccer/football. A new Swiss venture called Sleep-In could change that. Set up in advance of the 2008 European Football Championship that will take place in Switzerland and Austria this June, Sleep-In enables area residents from both countries to offer their homes to visiting soccer fans. Visitors can list the type of accommodations they’re looking for, and local hosts choose their temporary housemates based on the write-ups that guests submit. Besides access to accommodation that is low cost and in some cases free, the site’s overriding benefit, its organizers say, is the chance it affords both parties to meet new people. To make sure everyone is satisfied with the arrangements they negotiate, Sleep In exhorts its users to be truthful in the descriptions they place in their ads. We covered a comparable website last year, which facilitated bed-sharing at the Salone del Mobile in Milan and, like Sleep-In, didn’t feature advertising. However, revenues from ads could fuel similar sites for other events. The concept’s chief advantage is that it’s relatively easy to launch. A few days spent piecing together a website, sending out press releases and garnering blog posts might be all that’s required to generate some handy extra cash. Spotted by: Bjarke Svendsen



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