Innovation That Matters

A Facebook life, rendered in book form

Publishing & Media

Facebook users can already see their online content made tangible on real-world notebooks, mugs and photo albums. In fact, with Kodak’s Picture Kiosks, they can even print out their Facebook pictures at Target. Now adding to the mix is the SocialBook, a project currently seeking funding on Kickstarter that aims to bring the user’s whole Facebook experience into the concrete, physical world. SocialBook — also known as “The Facebook Book” — is a personalized, 8.5-by-11-inch book that can be created from the status updates, published pictures, wall messages and comments shared between the user and as many as 10 selected Facebook friends. Pages in the SocialBook follow the chronological order of the user’s Facebook account, and its Facebook-blue cover — available in paperback or hardcover — is customized with the user’s Facebook account name. Pricing will depend on the length of the user’s Facebook history, ranging from USD 25 for paperback and USD 35 for hardcover for up to 6 months’ worth of online life (up to 50 pages) to USD 100 for paperback and USD 110 for hardcover when the user’s history spans two years or more (up to 400 pages). SocialBook aims to raise USD 10,000 on Kickstarter by Feb. 5; each pledge can be counted as a pre-order for a Facebook Book of corresponding length. Shipping within the US is free. Consumers’ social lives may be increasingly lived online, but that doesn’t mean the need for tangible offline evidence has disappeared. How can your brand help bridge the OFF=ON connection? Spotted by: Susan Hurwitz 



Download PDF