Innovation That Matters

Sticky car art--now for laptops and walls, too


It’s not even two months since we covered sticky car art purveyor Infectious, yet already the startup has made some major additions to its product line. Specifically, it has expanded beyond the realm of cars with a new range of sticky art for laptops and walls. “The speed at which we expanded beyond car art and the selection of creating art specifically for laptops and walls was 100 percent dictated by the general public,” explains Joey Stevenson, artist liaison for the San Francisco-based company. “We’ve been deluged by customers saying that they loved our catalogue of art but that they wanted it for their laptop or their kid’s room. I can definitely see us branching out into other areas, depending upon what our customers request.” The new line of laptop art currently comprises 74 stickers priced at USD 29.99 each. For walls, the range includes a line of 43 sticker collections priced from USD 59.99 to USD 99.99, depending on size. Six new artists have also joined the Infectious family, and the company’s crowdsourcing submission process–which we described in some detail last time–is now being used to gather laptop art for sale on the site. (The process will be reopened to car art and opened to wall art submissions soon, according to the Infectious FAQ.) As before, the creators of submissions voted into production get USD 100 cash, 5 percent of net sales and up to USD 400 in Infectious product, with extra cash up front for the Infectious team’s favourite design of the month. Interestingly, on the laptop front, Dell is on the verge of launching sticky laptop art of its own with a range of USD 75 sticker designs from Nigerian painter Joseph Amédokpo, South African graphic artist Siobhan Gunning and Canadian designer Bruce Mau. Next year, it plans to begin offering an even wider range of customization options, allowing buyers to mix colors, patterns and textures in their laptop designs, according to a report in BusinessWeek. Is there any surface consumers won’t want to customize? So far, it’s looking unlikely. Add to that customization a splash of crowdsourced Generation C(ontent) innovation, and you may just have a (sticky) masterpiece! 😉



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