Innovation That Matters

Superfruit drinks for fliers tackle jetlag and DVT

Travel & Tourism

Netherlands-based FlyFit has now introduced a range of drinks that help airline passengers counter the effects of flying.

Airline food is a common target for criticism by consumers as it often doesn’t match the quality they’re used to back on the ground. However, good food can actually be vital for helping them stay healthy while on board, where the atmosphere is stuffy, stress levels are high and there’s not much room to stretch. Netherlands-based FlyFit has now introduced a range of drinks that help airline passengers counter the effects of flying.

Firstly, the brand’s Pomegranate and Blueberry drinks are high in antioxidants and vitamins, as well as being infused with Q4 — a high-concentrate raw fruit extract that has been specifically developed to help the body recover more quickly from the effects of travel fatigue. The drinks boost resistance against jetlag as well as fighting dehydration and nourishing the skin with minerals.

Secondly, the company’s FitFly Flow range claims to be the first drink in the world to actively maintain a healthy blood flow, important for those on long-haul flights where inactivity can lead to deep vein thrombosis (DVT). Available in Citrus Fruit and Tropical Fruit flavors, the beverage has received approval from the European Food Safety Authority.

FlyFit — which also has a range of healthy on-board food snacks — has already teamed up with brands including Singapore Airlines, EVA Air, Norwegian and Amsterdam Airport, where both business and economy class customers can enjoy good food either in-flight or at its ‘grabandfly’ shops. Are there other ways to help holidaymakers remain fit while traveling?

Facebook: www.facebook.com/FlyFitHealth

Website: www.vitalithealth.com

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