Innovation That Matters

Online network helps home cooks sell their extra portions

Food & Drink

Cooking for one or two has always been a challenge, since most recipes are designed to generate four or more servings. Aiming to help minimize waste while earning home cooks a little extra cash, Super Marmite is a social network that enables cooks with too much food to sell their extra servings. Now in beta, French Super Marmite — referring to the French word for cooking pot, not the ubiquitous yeast spread — is similar in many ways to BookofCooks, the US-based online marketplace for home-cooked meals. Both provide an alternative to restaurants and fast food and give sellsumers a way to be rewarded for their cooking efforts. Specifically, cooks with a meal planned or in the works simply list them on the Super Marmite site, specifying their location, when the meal will be ready and any per-serving fee they’d like to be paid. The location-based service then makes it easy for hungry consumers to find meals of interest not far from where they live. If interested, they can order some of those meals by signing in through Facebook or a Super Marmite account. Once they’ve sampled a cook’s efforts, buyers can review them on the site. Super Marmite is now free for both cooks and consumers. Apps for iPhone and BlackBerry are reportedly coming soon. Super Marmite currently focuses on meal preparation in France, but it seems safe to assume the concept could work well in any urban area. One to partner with or emulate near you…? Spotted by: Irene Festa



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