Innovation That Matters

Room at Rancho Bernardo Inn for $19 (bed not included)

Travel & Tourism

No-frills chic hotels have been around for years, offering guests a stylish stay without the bills to match. More recently, hotels and restaurants have been experimenting with pay-what-you-want schemes to attract budget conscious customers. And now San Diego’s Rancho Bernardo Inn is taking yet another approach, offering travellers a rather novel pricing model dubbed the Survivor Package. Rancho Bernardo Inn asks cash-strapped guests “How low will you go?”, letting them set their price by excluding the amenities they can live without. The hotel’s Survivor Package, valid through June 15th and promoted on Twitter by General Manager John Gates (@GMGoneMad), is presented as follows: Deluxe accommodations with breakfast for two for USD 219 per night. Or…. • $199 without breakfast • $179 without honor bar • $159 without A/C or heat • $139 without pillows • $109 without sheets • $89 without lights • $59 without linens • $39 without toiletries • $19 without bed No word yet on whether anyone has been willing to pay USD 19 to sleep on the floor, but it definitely makes for an eye-catching price strategy 😉 (Related: Austrian village asks tourists to set their price.) Spotted by: Matthew Cua

Email: RanchoBernardoInn@JCResorts.com

Website: www.ranchobernardoinn.com