Finnish startup's packaging tech offers enhanced sustainable option for retailers
Retail
MetsäBoard's paperboards, folding boxboards and white kraft liners are made of pure fresh fibres sourced from sustainably managed Northern European forests
Spotted: Finland-based MetsäBoard specializes in producing packaging solutions with the least possible environmental impact.
The company’s paperboards, folding boxboards and white kraft liners, are all plastic-free, lightweight and easily recyclable — and said to consume less raw materials, reduce transport weight and produce less waste.
The products are made of pure fresh fibres sourced from sustainably managed Northern European forests. Their areas of application encompass food and beverage, wine and spirits, beauty care, healthcare, consumer electronics and graphics.
The company also just launched a new 1,500-square-meter Excellence Centre that will function as a collaboration platform for customers and technology partners globally. The centre will consist of a package design studio, a laboratory, an R&D skunkworks and a customer feedback centre. Customers will be able to visit the Excellence Center, both physically and virtually.
“As the amount of packaging continues to grow, new, sustainable solutions are needed to replace fossil-based materials and ensure circularity. The Excellence Centre concept enables paperboard and packaging solutions that look at the entire value chain, and not just at its separate parts,” says Mika Joukio, CEO of Metsä Board.
Written By: Katrina Lane
18th September 2020
Email: metsaboard.communications@metsagroup.com
Website: metsaboard.com