Innovation That Matters

Customised cookies, baked to order in 2 minutes


Mix-ins have been a staple in many ice cream shops for years already, allowing customers near infinite possibilities in designing their own creamy confection. Now bringing comparable potential to the world of cookies is Toronto’s Sweet Flour Bake Shop, which lets patrons design their own baked treats and eat them fresh from the oven just two minutes later. More than 15,000 possible combinations face Sweet Flour customers, who begin by choosing the cookie dough base they’d like: original, peanut butter or oatmeal. From there they can choose from among more than 20 mix-ins, including chocolate chunks, dried blueberries and toffee pieces. Little patience is required after that, for Sweet Flour’s baking process requires only two minutes before the customised goodies are ready to devour. Cookies are CDN 2.50 each, or CDN 19 by the dozen. Also available at Sweet Flour are customised muffin tops, cookie sandwiches and a signature homemade granola with mix-ins and fresh fruit. Is there any food consumers *don’t* like to customise in some way? We tend to think not. Keep the design-your-own innovations coming! 😉



Download PDF