Innovation That Matters

Talking gift tags and CD cases

Publishing & Media

As the season of gift giving draws ever nearer, so too does the Herculean challenge of penning countless holiday cards, letters and notes to family, friends and colleagues near and far. is offering a digital-age alternative that could make such tasks a little easier by allowing consumers to record a personalised message onto a CD case or gift tag instead. Voice, music and sound effects can be included in a 60-second message that’s incorporated in a credit card-sized gift tag or CD case to accompany a set of holiday photos, for example. The resulting recordings can be played back hundreds of times at the touch of a button. Shockwave is required for online recording, but consumers can also record their messages by phoning in to Pricing is GBP 5.50 for a gift tag or GBP 2.50 for a talking CD case., operated by U.-based Origgio Ltd., sells its Talking Messages products direct to consumers via its own site, but it also offers the functionality to e-commerce retailers, which in turn can offer the service to consumers much like gift-wrapping or regular, printed gift tags. In addition to the possibilities in online retail, also markets its Talking Messages products for enterprise packaging applications and direct marketing–one message can be recorded on multiple tags or CD cases, for example. Feels like the sky’s the limit on the global possibilities for this one in both the B-to-B and B-to-C worlds. Novelty and personalisation tend to be a winning combination, and in this case, the language barriers take care of themselves. Now how about taking it a step further with Moving Messages, a video equivalent…? Let us know when you’re done!



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