Innovation That Matters

Connecting airline travellers for a shared cab

Travel & Tourism

Back in 2007 we covered Hitchsters, the New York site that combines social networking with ride-matching to help airport travellers share taxi rides and split the expense. Now, along very similar lines comes Taxi2, a beta project from Virgin Atlantic that’s currently being tested in New York and London. Touting the financial and environmental motivations for sharing a cab, Taxi2 is a free service for passengers of any airline. Users simply log on to the Taxi2 site and input their flight and destination details. From there, the system matches them with suitable cab-sharing companions and provides a protected way to contact them, allowing the travellers to decide whether to agree to the match. The system offers a way for female travellers to be matched only with other female travellers; it also protects all personal details. Once travellers agree on a match, Taxi2 even provides a printable and foldable sign to help them find each other at the airport. A mobile version of the technology is coming soon. Much the way carpooling makes sense as a way to reduce the cost and impact of commuting to work, so cab-sharing seems like a no-brainer for all the many travellers heading in the same direction. One to emulate at a heavily frequented airport near you…? (Related: Londoners share lifts to Luton airportTweet to hail a green ride in LondonNationwide taxi booking & payment via mobile phone.) Spotted by: P.S. Hitchsters is either temporarily offline, or permanently out of business. We’d love to know what happened to the company. If you have any information, please leave a comment. Thanks!



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