Innovation That Matters

Teatr Rozmaitosci

Publishing & Media

Bringing theatre plays to the living room, Polish Teatr Rozmaitosci is all about INSPERIENCES. Finally some B2C innovation in the somewhat staid world of theater and performances?

We (unfortunately) don’t feature new business ideas from the world of theatre very often, but this previously-only-available-outside-the-home idea from Poland got us thinking: in November 2005, Polish Teatr Rozmaitosci, located in Warsaw, started performing their play ‘Mleko’ (milk) in customers’ living rooms or kitchens, during lunch time or in the evenings. The price for having a living room play performed is PLN 500 (EUR 150/USD 182/GBP 103). Struggling artists and cash-strapped theatre companies around the world, on your marks!


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