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** Note: unfortunately Leaping Salmon went out of business. There is hardly anything to be found on the why or how. If you know more, please add to the comments section below. The business concept is still appealing though: check out this new Parisian ‘semi-cooking’ venture! **

Opportunities

Delivering or offering almost-ready gourmet meals at major commuter hubs in large cities smacks of a winner. Leaping Salmon is about to reap the rewards for fine-tuning a great idea and turning it into a viable business. And as they don’t have any serious competition yet, this arena is wide-open to other entrepreneurs, who can avoid potential pitfalls by spending some time studying Leaping Salmon’s business and logistics. In the case of almost-ready meals, going with the flow may translate into tasty profits.

British Leaping Salmon offers almost-ready gourmet food in handy meal kits, making home cooking a breeze for busy urbanites

You may have heard stories about newly-built Manhattan apartments without proper kitchens: urbanites eat out or order in frequently these days that the art of serious cooking has become entertainment: something you watch on TV but would never do yourself. Springwise has highlighted a number of new fast food/take-out business ideas over the last months, but a new niche for ‘almost’ ready-to-eat delivery meals of high quality should inspire food loving entrepreneurs. British Leaping Salmon (the restaurant has recently become unactive) is showing the way, and its concept is ready for international adaptation after having gone through some trials and tribulations. The new business idea behind Leaping Salmon is to deliver its customers (including those who can’t even fry an egg) the ingredients for a gourmet, 3-course meal that can be home-cooked in half an hour or less. Leaping Salmon meal kits come with ingredients selected and washed, measured out exactly for a particular recipe, and delivered to home or office. Detailed instructions for the chosen recipe are included. The food is packaged in cool bags for same day delivery in London (within half an hour in some central London neighbourhoods), or polystyrene boxes for overnight delivery in the rest of the UK. But delivery is not the only way busy Londoners can get their nourishment: Leaping Salmon has recently set up clever kiosks at major London railway/underground stations, and in department stores (from Paddington to Canary Wharf to Selfridges), to cater to those who prefer to by-pass delivery, and to gain brand exposure amidst more visible competition from supermarkets and fast food chains.

Opportunities

Delivering or offering almost-ready gourmet meals at major commuter hubs in large cities smacks of a winner. Leaping Salmon is about to reap the rewards for fine-tuning a great idea and turning it into a viable business. And as they don’t have any serious competition yet, this arena is wide-open to other entrepreneurs, who can avoid potential pitfalls by spending some time studying Leaping Salmon’s business and logistics. In the case of almost-ready meals, going with the flow may translate into tasty profits.