Innovation That Matters

Pop-up dining takes residency atop major European landmarks

Food & Drink

Regular readers of Springwise will already be familiar with many of the recent innovations taking place in the world of pop-up dining, from the beautiful such as Buitengewoon In Het Land, to the unusual such as the Roving Mammoth. But a recent collaboration between household appliance specialists Electrolux and architectural designers Park Associati has spawned a portable restaurant experience which is a little bit of both. The Cube is an aluminum-clad 140 square meter dining area including a 50 square meter terrace, soon to be based in the Parc du Cinquantenaire, Brussels. The highly portable restaurant — which can be transported by helicopter — plans to move from this Brussels base to a different European City every four to twelve weeks. Each location is selected to offer the 18 diners within The Cube a unique panoramic view of the surrounding area, whilst creating an eye catching new addition to the cityscape for onlookers on the outside. Lunches are available from EUR 150 and dinners from EUR 200, including wine and champagne. During dinner, the head chef — selected from the local area for a short residency in The Cube — takes center stage, with the Electrolux kitchen fully on show. Another unusual feature of the restaurant is the table, which retracts into the ceiling after the meal, in order to maximize space for mingling in the high-tech lightweight structure. With experiments in the world of pop-up dining becoming more and more adventurous, it’s hard to see where the potential for such projects ends. An area to venture into yourself with a unique spin? (Related: In Italy, secret pop-up restaurant gives directions via SMS.) Spotted by: Jim Stewart




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