Innovation That Matters

Portfolio management for season tickets

Work & Lifestyle

Back in October we covered SeatGeek, the free service that helps users find tickets to concerts and sporting events when they’re at their lowest price. Recently the company launched a new feature aimed at season ticket holders that helps them price, sell and manage their entire ticket investment. TicketPortfolio is a web-based application that allows season ticket holders to treat their tickets much like a portfolio of stocks. Specifically, the service leverages SeatGeek’s extensive database of historical transaction data, market-based pricing capabilities and forecasting technology to give ticket holders a real-time snapshot of their portfolio and a way to track its fluctuating value over the course of the season. With an intuitive online interface, users can easily manage and plan how they would like to use their tickets. Selling recommendations—powered by SeatGeek’s patent-pending forecasting algorithm—are available on a game-by-game basis and are accompanied by direct links to the top secondary markets, including StubHub, RazorGator and TicketsNow. New York-based SeatGeek offers a free, two-week trial on TicketPortfolio; thereafter, it’s USD 15 per month. Given the investment they represent, treating season tickets like assets in a portfolio makes good sense, particularly when combined with a fresh shot of pricing transparency. What other consumer investments could benefit from the centralized view of a portfolio approach…? (Related: Ticketing marketplace makes prices negotiableUsed cars & price transparency.) Spotted by: Arie Abecassis



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