Innovation That Matters

Adventures for sighted and non-sighted travellers

Travel & Tourism

Few would dispute the value of a business that breaks down barriers for consumers with disabilities. A shining example of this, Traveleyes is a UK-based travel company whose primary function is to make independent world travel more accessible, and more interesting, for the blind and visually impaired. Traveleyes offers “multi-sensory experience” holiday packages worldwide for number-balanced groups of sighted and non-sighted holidaymakers. Every day, each visually impaired traveller is partnered with a different sighted traveller who describes the sights to illuminate the experience for their travel buddy. For visually impaired travellers this means they don’t always have to organise willing travel companions in advance. Instead they can simply browse Traveleyes’ (highly accessible) website or audio brochure, phone to confirm a booking, and then jet off with new-found independence. Sighted travellers benefit from a discounted price, and, the organisers believe, a more rewarding experience than they would get on a conventional package holiday. Globally, around 314 million people are visually impaired, according to the World Health Organisation. As populations age, the size of this market—and its collective spending power—will increase. How can your brand better serve this segment of the population? (Related: Blind guides take sighted on sensorial walking tours.)     Spotted by: Cecilia Biemann 



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