Innovation That Matters

Paperless mobile ticketing, no scanners required

Work & Lifestyle

Mobile ticketing may offer myriad benefits for both event managers and consumers, but most options still require specialized scanning hardware to read the ticket from the user’s device. Not so Twicketer, a new service that delivers event tickets that can be verified and validated right on the smartphone. Now in beta, Wisconsin-based Twicketer is powered by technology from its Danish parent company, ScreenTicket, that uses a patent-pending system called On Device Verification. How it works: Event managers can send out links with a shortened URL to their events through social media including Twitter, Facebook and MySpace. From there, attendees can buy their mobile tickets online by simply following the included link. Once it’s time for the event, the mobile ticket can be scanned and verified onsite without any scanning hardware. Twicketer charges a service fee of USD 0.99 for every ticket sold; it can also be used to distribute mobile coupons and vouchers. Currently, Twicketer can deliver mobile tickets to more than 200 countries via more than 800 mobile carriers. Custom branding is available, as is a comprehensive API. One to try out for your next event, coupon or other paperless promotion…? (Related: Ticketing marketplace makes prices negotiable.) Spotted by: Stas Zlobinski



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