$100 device is just for email

In a world populated by gadgets with increasingly varied and complex capabilities, there stand out a lone few that do just one thing really well. The iPod is one classic example, and earlier this month another was released that may even have the potential to attain as devoted a consumer following, if the early blogs are any indication. It’s called Peek, and its creators say it’s the world’s first device designed for and dedicated to mobile email. Whereas email-capable smartphones can be bulky as well as complicated, the Peek’s lightweight, slim design makes it easy to take along. Featuring a large colour display and full keypad, the device uses scroll navigation and can be used to access up to three email accounts. Peek offers nationwide coverage throughout the United States and is compatible with most major email providers. Perhaps best of all, using Peek involves no contracts, credit checks or activation fees. To get started, all users need do is enter their e-mail address and password. The device, available online and in Target stores, is priced at USD 99.95, with unlimited emails for USD 19.95 per month. Colours available include black cherry and aqua blue in addition to the more standard charcoal grey. Multifeatured devices are all well and good for those with the interest and know-how to learn how to use them. But sometimes, simplicity is more appealing–everything in its place, so to speak, doing what it does best. Maybe it’s time to let the iPhones and Androids of the world (or your industry’s equivalent) duke it out while you quietly simplify, simplify. (Related: Phone for boomers and their parents.) Spotted by: Matte Chi & Zena Hockley