A holographic data display for swim goggles

SwimAR attaches to a variety of sizes and styles of swim goggles and provides real-time training information

Spotted: The Imagination Factory’s holographic swim goggle data display takes wearable technology under water. Called SwimAR, the display attaches to a variety of sizes and styles of swim goggles and provides real-time training information like lap times, split times and distance.

Designed specifically to match the transparency and brightness of water, the holographic data is displayed directly in the line of sight of the swimmer. It is built using Sony SmartEyeglass technology and was developed by a triathlete. The translucent holograph also helps prevent the eye strain that is a common complaint in users of other smart eyeglasses.

Now an independent company, SwimAR is seeking commercial partners and additional coaches and swimmers to help continue testing the display. After multiple rounds of feedback, GPS capabilities have been integrated into the device. Bluetooth functionality is also in development, and the team is working on open water features. 

The Imagination Factory is part of the Augmentor Programme at Digital Catapult.

Selected for the Createch 2019 Ones to Watch, produced by the Creative Industries Council with the support of Digital Catapult, London & Partners and Springwise.