A personalized landing page for every customer

While most direct marketing efforts invite consumers to reply by mail, a full 42 percent of interested recipients prefer to respond online, according to a recent study by the Direct Marketing Association. Rather than send those consumers to a generic landing page—where the likelihood they’ll stay diminishes with every click—new technology from MindFireInc lets companies create a personalized URL and landing page for each and every consumer. LookWho’sClicking automates the creation and management of direct marketing campaigns using dynamic landing pages, personalized URLs, response tracking and more. Using a company’s campaign mail file, the software first generates and hosts a personalized URL for each recipient—such as JoeSmith.Shoesaver.com, for example—and automates the process of inserting those unique addresses into the mail file for inclusion in each direct mail piece. When Joe Smith visits his personalized URL, he’ll see a personalized VIP Landing Page tailored specifically to him and to the direct mail piece he holds in his hand, with matching design and a welcome message that thanks him by name for visiting. The technology then captures Joe’s activity for additional follow-up and lead generation, all in real time; comprehensive reports display campaign response rates, visitor patterns and detailed lead information. Microsoft, BMW and Nestle are among the 500 companies using the technology, MindFireInc says. In this era of mass-customization, consumers expect to be addressed in a way that recognizes their individuality, and if it can stroke their gravanity too, then all the better. Something tells us this one will eventually become hygiene! Spotted by: Roberta Steinberg